In previous blogs I’ve defined business support networks, explained how to successfully build them, and considered their importance.

I now want to finish this series by discussing the benefits of business support networks.

Generate leads.

Business support networks can help you build professional relationships and create relevant contacts that can help you achieve your long-term goals. When you have a good network of contacts, it becomes much easier to generate leads and referrals for your business.

Your contacts can put you in touch with potential customers or clients, which can eventually help to grow and boost your conversions.

Build contacts for partnerships and joint ventures.

Another benefit of having a strong business network is that it facilitates introductions to new contacts. These contacts may not be your direct leads, but they might be looking for new opportunities for joint ventures, partnerships, or simply referrals.

Stay informed about industry trends.

When you have a good network, you can stay up-to-date with industry trends and news. This can be beneficial for you as you can learn about new opportunities or potential threats to your business. This can help you plan your strategies accordingly and be ahead of your competitors.

Have a competitive edge.

A strong support network gives you a competitive edge over your competitors – opening up access to information and resources that your competitors may not have.

Also, you're constantly looking for ways to expand your reach and build awareness about your brand. Your professional network can help you achieve these goals easily by introducing you to their contacts.

If you need further information about this approach, or any other resilience topic, please contact russell@theresiliencecoach.co.uk.