What is a ‘Coaching Culture’?

In today’s modern business world, as companies compete to get the attention of an ever-changing marketplace and customer base, achieving competitive advantage – to stand apart from their rivals – has never been more important.

A competitive advantage enables a company to perform better than its competitors.

What is your competitive advantage? Is it your people? Photo Tomas Horak Unsplash

It refers to factors allowing a company to produce services or goods better or for less expense than the competition, which may generate more sales or higher profit margins. To be successful, a company's competitive advantage must generate value for its stakeholders and be difficult for others to reproduce.

Companies could have a variety of competitive advantages, including:

·       Cost structure

·       Product quality

·       Branding

·       Customer service

·       Intellectual property

·       Distribution network

·       Your People e.g. A Resilient and Adaptable workforce!!

Having a competitive advantage over your competition is essential to business success because:

·       It can help contribute to higher profits.

·       It might help attract more customers, more frequently.

·       It helps maintain brand loyalty.

·       It can add predictability and constancy to your company’s revenue streams.

·       It may help attract more brand alliances, talent, and potential investors.

And so, with there being no doubt about the importance of competitive advantage, companies, both large and small, are considering what approaches they should adopt to secure the success they deserve.

One popular emerging trend is coaching.

But what exactly is a ‘coaching culture?’

Quite simply, it’s when an organisation leverages coaching practices that enable managers to coach, motivate, and develop employees.

This equips colleagues with the tools, knowledge, and opportunities they need to fully develop themselves to be effective in their commitment to themselves, the company, and their work.

Embedding a coaching culture moves your team beyond mundane annual performance management and into proactive development throughout the year. One on one coaching creates a consistent and measurable framework that fosters discovery, feedback, reflection, and progress.

A Coaching Conversation is a reflective conversation Photo Charles Deluvio Unsplash

I like to define Resilience as “Springing Forward with Learning” and to be able to do this, it requires reflection – a Coaching conversation is the most ideal means of achieving this.

Coaching encourages communication, reflection, and self-correction. This helps your employees become more autonomous so that they can take ownership of their work. It also helps you develop a more confident workforce, as people believe they have the right skills to perform. Confidence is one of the dimensions of The Resilience Wheel and a key element of being Resilient.

Because of this, business coaching has become a must in the corporate world.

Furthermore, organisations and companies understand that they cannot progress in the correct direction without including coaching in their development.

Look out for the next in my series of blogs around the subject of coaching – “How to adopt a coaching culture in the workplace,” “The importance of adopting a coaching culture in the workplace,” and “The benefits of adopting a coaching culture in the workplace.”

If you require any further information in the meantime don’t hesitate to contact me via

Email: russell@theresiliencecoach.co.uk.